Rae Sremmud Explain Their Sound In Reebok “Unclassified” Video Campaign

When Hip-Hop artists achieve fame, sneaker deals come into their laps almost automatically. Rae Sremmurd got a deal with Reebok last month and today, the brand has issued a new campaign starring the dynamic duo.

Swae Lee and Slim Jxmmi explain how they don’t like being called “just rappers.” “We do all sorts of music and all genres, we do Trap, we do Pop, we do Black Beatles, we do Rock N’ Roll,” says Swae. He further added on his music influences. “I shaped my sound from what my momma used to play around the house. A lot of songs she used to play with melodies, a lot of melodies. I think I subconsciously picked it up and started incorporating it in my music.”

Watch the two talk about their music and show off their leather Reebok sneakers below.